Wednesday, July 18, 2007

Pay Per Post, is it Ethical?

SPONSORED POST

Has anyone had experience using Pay Per Post? What are your thoughts? I recently signed up for their blog marketing service and am planning to give it a test drive this week. For those of you who haven't heard or seen any of the posts around on blogs the premise is rather simple. Advertisers pay for people to talk up or even simply to link to their blog.

One of the major drivers of the phenomena is the Google algorithm PageRank. Page Rank rewards people who have lots of inbound links and people are gladly willing to pay for those links to get boosted up in the Google rankings. The concept of Pay Per Post at first seemed very counter-intuitive to me and something that I flatly would not try... and may abandon very quickly depending on how this little experiment goes. During my experiment all posts that are sponsored will be clearly marked at the top of the page so as no to fool anyone and won't spin anything positively unless I truly believe it. I am not going to take any opportunities that make me talk up something I don't believe in.
So why am I embarking on the experiment? First off, I'm curious as to what opportunities are offered out there and which advertisers are using Pay Per Post programs to get some Google Love. Second, well I'm a very poor college student and figured that I may be able to pick up a little extra free cash flow in the process of my experiment on top of the full time job.

Anyone else have experience with any of these services? What do you think? Keep the conversation going...